Friday, Apr. 19, 2019

Strategy

This interview was originally posted to the Winning the Internet blog.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. We’re interviewing the trainers and...

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Whether you're branding your whole organization or running a campaign with a limited shelf-life, clear communications flow from an informed understanding of your audience—and, ideally, a tight focus on a particular group that you want to...

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The growing movement for paid sick days represents a rare bright spot in the policy outlook for America’s workers. Already this year, a local campaign for paid sick days claimed a victory in Portland, Ore. New York City is on the verge of...

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This article was orignally posted at Capstrat.com.

Rather than yet another blog post debating whether email is dead or alive, we are taking a stand—your email list isn’t dead, but it’s certainly struggling for air.

Evidence...

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This was orginally posted on Digital Mobilisation Lab at Greenpeace.

Testing, unique FB strategy gets 10 food and beverage companies to commit to natural ingredients

Thousands of people downloading and sharing a GMO-free consumer guide helped...

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Marriage equality for LGBT couples is, and always has been, my "#1 issue." I think what's always angered me is the sheer injustice of anyone in this country - a country that purports to be the greatest in the world - being treated as anything less...

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This is something people talk about a lot – doing online advocacy to grow your list. It’s mostly applicable to non-profits, but even campaigns try to get in on the action with petitions and so on. However, unless you have an effective...

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Guest article! Beth Becker returns to our pages with a very cool idea — applying the paradigm of social shopping to political advocacy.  This article orginially appeared in e.Politics.

Social:
1: involving allies or confederates (c.f....

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Every policymaker and his or her staff have tales to tell about their, well, “interesting” meetings.  Like those advocates who start their pitch with, “you never agree with me and always take money from the other side. ...

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Make the Darn Ask!

By Stephanie Vance · March 07, 2013

Anyone who has ever seen one of my workshops or read my recent book, or, you know, talked to me, knows that one of my main messages for advocates is “make the ask.” In my opinion it is almost always a waste of time to talk to...

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I recently presented two sessions at the North American Jewish Day School Conference, both focused on developing online leaders. The second session, entitled “Redefining Community Leadership for an Online World,” explored how...

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Those of us frustrated by the gridlock in Congress are watching with interest the efforts of the Obama administration to use its executive authority on a range of issues, from environmental regulation to immigration reform.

The great news for...

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Part one of a two-part series on how to avoid blind spots and plan to use influence effectively to achieve social change. Orginially published in Stanford Social Innovation.

Organizations working to make the world a better place have strong...

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A Key Contacts Program Leverages The Legislative Relationships That Are Hidden Throughout Your Organization.

Over the past few years, rapid developments in digital and social media have, understandably, placed enormous emphasis on broader mobilization strategies and tactics. 

In the process, a powerful advocacy tool has been collecting dust on the...

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People who are engaged in saving our country from the corporate takeover of our democracy have mixed (and strong) feelings about our recently re-elected president, Barack Obama, judging from some of the replies I received to the latest emails I...

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Barack Obama: perhaps you've heard of him? And of his near-flawless (at least from the outside) 2012 online campaign, which mobilized millions of supporters to spread his messaging, recruit their friends, give him money and turn out at the polls.

...

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The announcement that Shell is withdrawing from the Sacred Headwaters and that the area will be permanently protected from gas drilling is cause for celebration for communities in the northwest of British Columbia!
People all over the world...

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At the start of 2013 many organizations set the goal to increase the number of supporters on their house list. Did you know that you could use advocacy to do this? Advocacy doesn’t always have to be writing to your elected officials, you can...

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Common Ground Is The Foundation of Lasting Relationships

On November 7 advocacy professionals across the nation woke up to find their organization had less legislative influence than they had when they fell asleep. Due to the previous night’s results, nearly 90 US Representatives and Senators and...

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You’ve been plugging away for days. Months. Years. You don’t understand why it’s taking so long to win. Before you give up and join the Death Star, get real about your campaign timeline.

Your campaign might not get the outcome...

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