Wednesday, Jun. 26, 2019

Introducing the Mobilisation Integration Toolkit

By Michael Silberman · April 02, 2013

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This was orginally posted on Digital Mobilisation Lab at Greenpeace.

A few months ago, we set out to unearth the tools and tactics being used by Greenpeace staff to develop successful mobilisation strategies and people-powered campaigns.

But we soon discovered that our colleagues in offices around the world were all wondering the same thing:  In order to win big, we need to ensure the teams within an office are working seamlessly together. What are the tools we can use to make that happen?

As it turns out, many Greenpeace offices are already experimenting with ways to ensure that smooth, effective integration is happening among their teams.  We developed this living toolkit to highlight many of the successful practices or "bright spots" we found in team integration.

The national and regional Greenpeace offices we spoke with are all heavily invested in different forms of mobilisation integration, but they emphasized that many of these tools are highly experimental. They're sharing them here so that we can all build on one another's efforts to do more effective campaigning and win bigger victories -- not just for Greenpeace but also our allies and partners.

We envision this toolkit as a living resource, where new tools can be added as people continue to experiment and innovate -- and as we learn from other offices, organizations, and teams. Please add your comments as you test and adapt, and let us know about additional tools that should be here as you make your own discoveries

Michael Silberman is the Global Director, Digital Mobilisation Lab at Greenpeace

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