Monday, Aug. 29, 2016

Five Secrets: The Proven Neuroscience Behind Persuading Voters

By Melissa Foley

This interview was originally posted to the Winning the Internet blog.

As we gear up for Netroots...

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Are you my Audience?

By Elizabeth Ricca

Whether you're branding your whole organization or running a campaign with a limited shelf-life, clear communications flow from an informed understanding of your audience—and, ideally, a tight focus on a particular group that you want to reach. Easier said than done. How do you determine priorities...

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Rockefeller Family Fund: Finding the ‘Tip of the Spear’ to Advance Economic Justice

By Alexandra Walker

The growing movement for paid sick days represents a rare bright spot in the policy outlook for America’s workers. Already...

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Stop Being so Boring

By Sean Holihan

This article was originally posted at Englin Consulting - A consulting firm that helps organizations, causes, and campaigns move people to action to impact policy and politics.

Quick, you're faced with the choice of riding up and down the Sears Tower...

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Navigating the Mobilization Transformation

By Allison Eckley

This article was orignally posted at Capstrat.com.

Rather than yet another blog post debating whether email is dead or alive, we are taking a stand—your email list isn’t dead, but it’s certainly...

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Strategy

Facebook users convince Hungarian companies to wash GMOs from food supply

This was orginally posted on Digital Mobilisation Lab at Greenpeace.

Testing, unique FB strategy gets 10 food and beverage companies to commit to natural ingredients

Thousands of people...

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United for Marriage Rally- Online Organizing Done Right
The Digital/Social Evolution Continues: Social Shopping

Local Advocacy

What to Make of the US Senate

This article was originally posted at Englin Consulting - A consulting firm that helps organizations, causes, and campaigns move people to action to impact policy and politics.

It seems like ages ago, but it’s been just over a week since the U.S. Senate failed to pass what would have been the first major piece of gun reform legislation in...

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All Voters are Conservative
3 Things: winning on guns

Resources

Ever Wonder How Much Your Charity Can Spend on Lobbying?

A certain amount of power comes from knowing what your annual lobbying limit is. You may not be the person responsible for completing your public charity’s annual Form 990 —where...

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Echoing Justice Report Goes In-Depth on Communication Strategy for Grassroots Social Justice Organizations
Introducing the Mobilisation Integration Toolkit

Sponsors

Salsa Labs

Salsa helps nonprofits and political campaigns ignite action and fuel change around the world by growing and engaging a base of support online. With Salsa, groups of all sizes can easily organize...

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Beaconfire
RapIndex

ABOUT US

Advocacy Unleashed is an online journal for nonprofit advocates. It’s the only publication of it’s kind that offers focused insights on the art of advocacy organizing. Our first issue offers an array of articles from leading more...

ADVOCACY UNLEASHED